Cynthia E. Cooper

Expert Customer & Partner Reference and Customer Marketing Executive who established strong relationships with over 400 customers to encourage their participation in a multitude of marketing, sales and reference activity.

Areas of Expertise

Customer and Partner Reference Management

Establishes strong relationships with 400+ customers and partners, encouraging additional marketing campaign participation to increase sales conversions.

Project Management

Creates a structured environment balancing a variety of customer needs simultaneously.  Prioritizes time-sensitive campaigns to ensure ultimate success and conversions. Communicates concisely and frequently, updating each stakeholder on the progress every step of the way.

Content Creation

Continually adds to an arsenal of powerful success stories and video testimonials. Successfully producing and managing campaigns that are heavily leveraged by PR, Sales & Marketing for campaigns, events, webinars, social and to close sales deals.

Event Management

Secures top industry customers for conferences, including thought leadership events and co-partnership events. Expertly manages all aspects of each event’s management and logistics with hands on expertise and approach.

A few of my skills

Customer & Partner Relationship Building
Project Management
Event Management
Content Creation
Digital Marketing

My Work

Qualifications

Senior Manager, Customer & Partner Reference
Corporate Marketing | Corporate Communications | Global Sales

  • Generates over $3mm in new sales and upsells via targeted customer references to close a variety of deals across industries and product lines.
  • Curates powerful revenue generating customer and partner success stories/case studies adding to existing portfolio of over 200; video testimonials and sales win announcements used as sales training tools (‘ring the bells’) and engaging customer videos for new sales pipeline opportunities; PR; marketing & demand gen campaigns and go-to-market plans; over-delivers on KPIs monthly.
  • Expert at forging and creating customer and partner relationships encouraging them to participate in a multitude of marketing activity including: PR | webinars | main stage presentations | guest blogs
  • Experienced extensively in leveraging assets for post purchase; trial and renewal nurture campaigns; lead/demand gen campaigns.
  • Excellent project management and customer relationship skills resulting in a stream of additional customer marketing participation thus being extremely responsive to internal and external constituents with extremely strong sales support skills

Endorsements

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